Made With Love. Finished With Minwax.
My creative partner, Sadia Noor, and I created and developed the concept for Minwax's 2016 campaign, "Made With Love. Finished With Minwax." We also developed, strategized, and created the social media plan and content for the entire campaign, which includes how-to videos, an experiential event The Renegade Craft Fair in Seattle, WA, and a social sweepstakes.
Concept: Sadia Noor/Roger Lussier
ECD: Menno Kluin
CD: Frank Cartagena, Sam Shepherd
CW: Roger Lussier/Brian Alexander
AD: Sadia Noor/Gabriel Guedelha
Dir: Joris Debeij