OREO/Dunkin' Freaky Tuesday

To celebrate the launch of Dunkin's seasonal OREO treats (OREO Donut and OREO Hot Chocolate) 360i worked with BBDO to create a day of brand banter centered around the concept of "What would happen if two brands woke up in each other's skin?" Fans were engaged for the entire stunt, even after they had figured out what products we were announcing.

AWARDS:

2019 Webby Awards Honoree (Best Use of Social Media)

2019 ADC Interactive Merit Award (Social Media/Twitter — single, Craft in Online / Mobile / Content Strategy — Campaign)

2019 One Show Shortlist (Integrated: Co-Promotions, Social Media: Innovation in Social Media, Social Engagement-Community Building, Social Post-Campaign)

Creative

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© 2019 by Roger Feeley-Lussier.