Roger FEELEY-Lussier

In November 2016, in celebration of their 600th Episode, The Simpsons held a 14-day-long marathon of all 600 Episodes on FXX. Working with a transcontinental team of creatives, I helped concept and plan the content for nearly 1,000 social media assets to accompany the marathon.

Additionally, I managed and oversaw the output of a team of creatives who were tasked with building and scheduling hundreds of posts on Facebook and Twitter.

During the marathon, I helped oversee a team of live-Tweeters who provided instant engagement and commentary with Simpsons fans from across the country. The posts earned the @EverySimpsons account over 14 million organic impressions and helped push FXX to ratings highs.