When the Content Lab at 360i took over OREO's reactive social business, the brand was already known for one of the most iconic real-time posts of all time. That made our task all the more difficult, as we were competing with a post that had already made it into advertising textbooks. What did we do? We taught OREO how to be fluent in culture.

​

Working hand-in-hand with 360i & Mondelez' innovative "Digital Accelerator" pilot program, we changed the way OREO thought about reactive social. Gone were the days of war rooms and massive Twitter buys, the name of the game was speed, identifying opportunities, and keeping OREO top-of-mind. 

​

Our "Freaky Tuesday" campaign, a first-of-its kind collaboration with BBDO's Dunkin team, even won The Content Lab our first awards buzz:

 

2019 Webby Awards Honoree (Best Use of Social Media) ​

​

2019 ADC Interactive Merit Award (Social Media/Twitter — single, Craft in Online / Mobile / Content Strategy — Campaign)

 

​ 2019 One Show Shortlist (Integrated: Co-Promotions, Social Media: Innovation in Social Media, Social Engagement-Community Building, Social Post-Campaign)

​

​