As a member of PUMA North America's Creative Services department, I spent a year writing for the Run/Train and Hoops verticals.

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My work informed product and campaign messaging across many touchpoints, including experiential, eComm, email, social, and more. 

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I also had the opportunity to direct the Boston shoot for PUMA's 2024 International Women's Day campaign and develop the supporting messaging, celebrating athletes around the world with inclusive empowerment.