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PUMA North America

As a member of PUMA North America's Creative Services department, I spent a year writing for the Run/Train and Hoops verticals.

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My work informed product and campaign messaging across many touchpoints, including experiential, eComm, email, social, and more. 

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I also had the opportunity to direct the Boston shoot for PUMA's 2024 International Women's Day campaign and develop the supporting messaging, celebrating athletes around the world with inclusive empowerment.

MB.01 BCA website writeup
Skylar Diggins-Smith
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