To show how the Samsung Galaxy Z Series’ innovative form factor remixes your online life, we worked with iconic hitmaker Timbaland to write an original track designed to be remixed infinitely. We built a music-composing A.I. bot, trained it on his biggest hits, and used machine learning to teach it to ingest, interpolate, and synthesize. Then, we gave our beatmaking bot the keys to Verizon’s Twitter account.

 

All fans had to do was retweet Verizon’s post and the A.I. would scan their profiles for public data to integrate into a piece of personalized, dynamic content. In reply, each fan got their own custom version of the song in a music video featuring personal shoutouts, bespoke beats, and location-specific callouts.

 

It was a truly epic drop. We brought Verizon and Samsung Galaxy Z Series to top of mind, garnering 97% positive sentiment, #1 share of conversation for the first 48 hours, 6,000+ custom remixes, and 99.6% of all mentions on @SamsungMobileUS at launch.

ACD-Copy: Roger Feeley-Lussier
ACD-Design: Gustavo Marulanda
CD: James Cheung

Strategy Lead: Jordan Weil
Director: Rodney Lucas
Producer: Matthew Anderson
Editor: Jake Benjamin
AI Bot built by: Current Studios

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Awards:

2022 Clio Winner – Bronze (Audio/A.I./Product & Service)
2022 Shorty Awards Winner (A.I. in Social Media)
2022 One Show Shortlist (5 Categories)
2022 Webby Awards Honoree